Saint Agnes Hospital

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Saint Agnes Hospital Renames Vitamin PR Agency of Record

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Saint Agnes Hospital will continue its partnership with the branding and PR firm, Vitamin®.


Baltimore, Md. – Saint Agnes Hospital today announced the continuation of its partnership with the branding and PR firm, Vitamin®. Saint Agnes has retained Vitamin® as public relations agency of record (AOR) for the second consecutive year. Vitamin® will continue to handle the hospital’s media relations, crisis communications and general public relations consulting. Terms of the agreement were not disclosed.
“Saint Agnes has had an exciting few years – from the opening of our new Main Lobby and Patient Tower to our 150th Anniversary to many advancements in medicine,” said Kirstan Cecil, director of marketing and communications at Saint Agnes. “From the start of our partnership with Vitamin we experienced an impressive boost in exposure and we’re excited to continue our work together as Saint Agnes keeps expanding and launching new community initiatives.”

Since 2010, Vitamin® has also served as the hospital’s digital marketing agency of record, designing, launching and managing a variety of web sites and digital projects for the hospital. In 2011, Vitamin® launched the hospital’s web site – a 250-page site which won a gold Web Health Award in the “hospital web sites” category. Since then, Vitamin® has also developed Saint Agnes’ 360 Health & Wellness blog, Red Dress Sunday web page, Seton Imaging Center site and 150th anniversary mini site, which won first place at the 2012 Alfred Knight Awards competition.

“Throughout our three-year relationship with Saint Agnes we’ve been impressed by the hospital’s unyielding commitment to its mission, its growth and its community. The hospital’s educational programs like Red Dress Sunday, capital projects like the preservation of the Babe Ruth Field, as well as numerous other community-centric initiatives have made a marked impact in Greater Baltimore,” said Amanda Karfakis, president and CEO of Vitamin. “We look forward to continuing our partnership with the hospital and sharing its many health and wellness stories with the hospital’s diverse community.”

About Saint Agnes Hospital
Founded by the Daughters of Charity in 1862, Saint Agnes Hospital is a 296-bed hospital recently completed a $200 million-plus expansion emphasizing patient safety in a high quality healthcare environment. Saint Agnes is the oldest Catholic hospital in Baltimore, Md. and is a full-service teaching hospital with residency programs in medicine and surgery. The hospital’s key institutes include the: Cancer Institute; Cardiovascular Institute; Maryland Metabolic Institute; Orthopedic & Spine Institute; Plastic & Reconstructive Surgery; and The Bunting Health Institute for Women & Children. Saint Agnes opened the first Chest Pain ED in the world more than 30 years ago, and continues to expand and grow its Emergency Services.

About Vitamin®
Vitamin®, the “Cure for the Common Brand®,” is the mid-Atlantic’s first boutique design-web-public relations firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and PR programs. Vitamin’s client list includes regional and national companies in diverse fields, including built industry, banking, education, healthcare, restaurant/ hospitality, non-profit and search/staffing. Vitamin is certified MBE/DBE/ACDBE by the Maryland Department of Transportation.

Press Contact

Please direct all media inquiries to our PR firm, Vitamin.

Amanda Karfakis
(410) 732-6542

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